British Film Industry (Part 2)

PART 1 HERE

Mad Max: Fury Road - 

TOTAL SCORE - 11/35 - NOT QUALIFIED AS A BRITISH FILM (British actors/crew, but location was in Namibia).

Star Wars: The Force Awakens - 

TOTAL SCORE - 13/35 - NOT QUALIFIED AS A BRITISH FILM (Actors are mainly American, and location was around Iceland and Abu Dhabi).

Other Ways To Be British

The "old" rules for being British required a film to meet three of the following six criteria:

• A British director
• A British producer
• A predominantly British cast
• A British production company
• A subject matter than informs on the British experience
• British identity defined by the BFI in "Sight and Sound" (www.bfi.org.uk/sightandsound/)

(Co-productions with British input count as British films.)

How do British films attract audiences (consider how these films might attract either a British or a global audience)?

British films could attract larger audiences by appealing to people worldwide who have watched and enjoyed other successful British films. This target audience could be reached on the internet by seeing what people have searched and by looking at their Facebook accounts and other social network sites. Also, they could advertise it on TV channels and websites which are popular with the target audience.

Also, producers of British films should try to use unique technology to try to attract their target audience.

Also, they could create a video game about the film to attract a younger audience. People who buy the PlayStation game of it would be tempted to watch the film as well and buy the DVD or watch it at the cinema.

How are they distinct (different) from Hollywood blockbusters?

The identity of the British industry, and its relationship with Hollywood, has been the subject of debate. The history of film production in Britain has often been affected by attempts to compete with the American industry. The career of the producer Alexander Korda was marked by this objective, the Rank Organisation attempted to do so in the 1940s, and Goldcrest in the 1980s. Numerous British-born directors, including Alfred Hitchcock and Ridley Scott, and performers, such as Charlie Chaplin and Cary Grant, have achieved success primarily through their work in the United States.

In comparison to Hollywood blockbusters, British films usually see:

• Less known actors
• Day to day life
• Gangs/violence
• Drugs/alcohol
• Poverty/financial hardship
• Urban areas of fantastical locations
• Different cultures

Audience Types:

Mainstream: Unlikely ever to view anything other than major "Hollywood" style blockbusters.

Mainstream Plus: Generally mainstream, but apt to see less mainstream films on a few occasions.

Aficionados: Tend to view a mix of films, including major foreign language titles, and can be encouraged to become even more adventurous in their viewing choices.

Film Buffs: Eschew mainstream films in favour of more extreme, esoteric, challenging and difficult subject matter (specialised) films.

What do you feel are the reasons for having a British film industry?

I feel the reasons are to allow the culture of British film to grow through the public eye, and to provide a new popularity and business aspect within the region, so that as much money can be made as possible, and to also boost the economy of Britain as a whole.